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Pave the Path Achieve Scale Change Healthcare


The Paving the Path Consulting


FUTURE PROOF GROWTH

CUTTING-EDGE TECHNOLOGY

STRATEGY CONSULTING

We believe that a new paradigm shift has been set to change healthcare. Catalyzed by technology, new care models have emerged, focusing solely on user experience in specific verticals.

The "Great Unbundling" of healthcare

With 3,800 and growing health tech companies navigating a highly regulated and concentrated market, the race for adoption and scale is on.

Only a few will make it

We help companies achieve scale through experience design, advanced technology, and partner ecosystem.

We partner with growth-stage companies, healthcare systems, and insurers to enhance patient outcomes, reduce costs, and deliver timely interventions.

Growth Consulting Services

Paving a Customer-Centric Path to Growth

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Go to Market Ecosystem

to Grow

  • Partner Ecosystem Strategy
  • GTM Roadmap + Execution
  • Health tech-stack Assessment
  • Product Market & Partner Fit
  • Customer + Partner Profile
  • Segmentation
  • Use-Case Development
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Business Technology

to Scale

  • Business Technology Strategy, Configuration, and Implementation (MarTech, SalesTech, PatientTech, HCP Tech, MedicalTech, CRM)
  • Behavioral Change Marketing
  • Sales Enablement Tools + Strategy
  • Customer Engagement Enablement
target  recruiting  recruitment  employee  business

Experience Transformation

to Engage

  • Customer Lifecycle Journey Design
  • Flywheel Effect + Product Innovation
  • Partner Experience Design
  • Loyalty & Incentive Design + Implementation
  • Onboarding Assessment, Design, and Execution

The Growth Circle

A Customer-Centric Approach to Growh

Customer

Partner Ecosystem

Partner Channels

Health Tech

Company

Customer / End User

What does the customer need, what outcome do they want to achieve, and how do they make buying decisions?

Partner Ecosystem

How does the company work with partners to offer complementary solutions to meet customers' needs?

Partner Channels

Who does the company work with to reach the hearts of its customers?

Health Tech Company

What is the company's offering in the hearts of its customers?

Case Study

Go To Market , man writing on transparent screen

Go to Market

Partner to Multiply Growth

Developed a frictionless self-service tool for partners to engage with a leading health-tech SaaS company, enabling new revenue channels and shortening the sales cycle.

50% partner-generated pipeline

CRM - Business Concept.

Business Technology

Build to Scale

Conceived Next Best Action (NBA) strategies and leveraged data to provide personalized offers to over 20M consumers across thousands of customers.

$150M generated in margin value

Customer experience concept

Experience Transformation

Design to Engage

Improved outcomes for previously unengaged customers by analyzing the customer journey and campaign technology to inform, enable, and drive desirable actions and results.

67% conversion lift

In Our Clients' Words

Why you should hire our firm.

We have been physician driven for too long. Building customer centric marketing and operations will grow our brand into new markets and increase utilization.


- PE-backed company CEO

Triage marketing is not scalable and risks business continuity. Scalable CRM solutions are instrumental to long term growth, specially if you are at growth stage.


- PE-backed company CMO

Member satisfaction comes down to how well a company manages its care delivery operation. Lifting experience and NPS needs surgical focus on member journey.


- Pre-IPO startup CEO

Delivering Integrated Health Tech Stack Powered by Data, Experience, and AI Partners

Founder Profile

SHIVA MIRHOSSEINI

A Customer-Centric Growth Executive with a track record of growth marketing and business model transformation at startup and large-scale Fortune 50 companies


A Thought Leader on Digital Transformation in Healthcare, creator and host of a Top 5% ranked podcast – “Paving the Path,” – showcasing women game changers, thought leaders, and executives

20

Years of Digital Transformation Operations and Execution

Top 10

Women in Technology by Women in MENA

Top 5%

Globally Ranked "Paving the Path" Podcast

Fortune 50

Former VP of Digital, MarTech, and Product

Our Advisors

We offer unmatched access to our community network of over 1,000 collaborators, advisors, technologists, business development partners, creatives, consultants, and innovators.

Kathleen Ellmore

Engagys

Co-founder & Managing Partner

A leading healthcare consumer engagement strategist and consultant

Ed Marx

Divurgent Consulting

CEO

Author, thought leader, and advisor to Fortune 500 healthcare companies on their digital transformation journey

Amy Heymans

UnitedHealthcare

Fmr. Chief Design Officer

A global customer experience design strategist, delivering positive social impact and business outcomes

Insight & Foresight

Published Articles

AI | dIGITAL TRANSFORMATION | CUSTOMER EXPERIENCE

hOW TO BUILD A PARTNER ecosystem for personalized healthcare that truly works

The J-Curve Effect:

Paving AI's Path to Growth

Digital Theraputics

dIGITAL SAVVY GENERATION

AI’s Immense potential

RESURRECTING CUSTOMER EXPERIENCE POST COVID

scaled digital transformation

Sponsored by Shift Forward Health Media Network, a top 5% podcast, globally

Paving the Path Podcast

Paving the Path podcast explores the digital renaissance shaping healthcare today and forever changing the future of wellness, care, and health. Join host Shiva Mirhosseini as she paves the path with women game changers, thought leaders, and executives touching the entire spectrum of digital transformation in healthcare!


Latest Episode

Thrilled to share the inspiring success story of Sabrina Low on this episode of The Paving the Path Podcast!


Sabrina's journey is nothing short of extraordinary! As General Counsel, Sabrina plays a crucial role in a highly regulated industry, ensuring individuals battling obsessive-compulsive disorder (OCD) have access to top-quality care and #telehealth services.


NOCD's commitment to mental health advocacy shines through its remarkable work, providing access, compassionate care, and practical solutions to those in need. NOCD's CEO Stephen Smith and his team are making a profound difference in countless lives affected by OCD.

Dr. Jennifer Schneider's Path to Founding Homeward

Dr. Jennifer Schneider

CEO

Homeward

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Contact Us

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Boston, MA

shiva@pavingthepath.us

www.pavingthepath.us

Pave Your Own Path to Scale with The New Go-To-Market Playbook, Enabling Business Model, TechStack & Partner Ecosystem.

This is an accessible workplace. Persons with disabilities are welcome to apply.